Create Powerful Headlines That Convert

You have mere seconds to capture a prospect’s attention. One of the most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and converting headline:

Tap into Your Prospect’s Emotions

According to psychologists, our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotionally compelling headlines are ones that make someone feel:

1. Attractive 2. Sexy 3. Assertive 4. Confident  5. Energetic 6. Pampered 7. A sense of belonging 8. In control of their own destiny 9. Wealthy 10. Proud 11. Respected 12. Safe

Make it Active

To move people to action, it’s important to use active language – language that shows movement and commands attention.

For example: Stop Your Sugar Cravings Today With This Simple Step is an OK headline, but it doesn’t command action nor does it really tap into any emotions. However, Conquer Your Sugar Cravings With This Simple Step empowers you, doesn’t it?   Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.

Let Your Reader Know They’re Important

The word YOU is a very powerful word. It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Yes, it’s all about YOU (them )!  Using the headline example above compare these two options:

Conquer Your Sugar Cravings With This Simple Step

Conquer Sugar Cravings with Our System

People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.

Here are three more ideas for powerful headlines:

Make a promise – Earn $1000 a day

Make it newsworthy – New program guarantees you’ll earn $1000 a day

Ask a question: Do you want to ensure your financial future?

So there you have it – techniques on powerful headlines. Gotta run.  But in a future post, I’ll share even more proven ideas on how to write your own powerful headlines that convert.