Go Viral Marketing

So we all understand the concept of ‘going viral’, right’? Remember the “getting the flu” analogy? It all starts with one member of the family getting infected by a friend or a relative. He brings the virus home and pretty soon the entire family gets hit… but not before the ‘carrier’ passes it to others too!

Just like that, viral marketing is leveraging tools to drive traffic to your website and profits. A good way to go viral is with an eProduct. The ebook could be yours or someone elses. If allowed, you can place advertisements strategically in the back of an ebook (under Recommended Resources). These can be ebooks with resell rights (any form that allows the product to be easily passed to another – master resell rights, unrestricted PLR rights, rebranding rights or giveaway rights – more on these in a moment).

But how do your find the ‘carrier’? Obviously a suitable carrier could be a niche-targeted eProduct. Those like-minded individuals, who have a passion for the topic of the ebook, will ingest, and spread it, generating targeted traffic to your sales letter page. Some specific eProduct examples could be:

• Unrestricted PLR ebooks or special reports. The easier it is for people to get their hands on your book, the better the traffic! Do not worry about people altering your ads – people are usually too lazy to alter the book. They will promote your links for you! The most appealing thing about unrestricted PLR is that people can SELL the PLR rights to others making it highly valuable!

• E-books or special reports with Master resell rights. The same applies as unrestricted PLR. Resellers can resell your books, bundle your books together as a package or into a fire sale or offer them as a bonus. You can watch as your books (and your links) fall into the hands of readers all over the world!

• Products with giveaway rights. If you have excellent content, people are more than willing to give away your book to others and the virus spreads. Although it carries less perceived value compared to a ‘paid’ product, nevertheless, it still has it usefulness if your content is good.

You can create as many viral campaigns as you can for your website. Once they are all setup, all you need to do is tweak your sales pages or landing pages to maximize your profits. And who said viruses are bad for you????