Google Website Optimizer
by Gauher Chaudhry on February 3, 2010
in Super Affiliate Training
The first time that I was exposed to this tool was when I was presenting at The System Seminar in 2008. On of my co-faculty members was Tom Leung from Google and he did a presentation on Google Website optimizer. This is a free tool offered by Google that allows you to do A/B split testing and multivariate testing in order to improve conversions. You can test any element on your landing page such as headlines, sub-headings, call to action, images and many other variable. He said something that has stuck with me every since I saw his presentation.
He said, “Bad landing pages are where clicks go to die.” Now if you are buying traffic and you are sending that traffic to bad landing pages, you are essentially paying for clicks that die. Not only is it important to test various ads you create to generate traffic to your CPA offers,
it is equally important to test various elements on your landing pages in order to generate more CPA leads.
Although you have little control over the advertiser’s landing page on the CPA network if you are direct linking, you do have the ability to better pre-sell your prospects with your own landing page. To learn how to use Google Website Optimizer, I recommend going through their website tutorials.
