Persuasive Copy How-To

So you found an awesome offer. It seems to be converting well for others and you want it to promote it. You created a nice, unique landing page design and are ready to create your compelling content. But, will it be persuasive enough to lead to conversions? How do you get your copy to be persuasive? Here’s how:

1) Remember the reader: Who’s your targeted demo? What’s in it for them? Promise them something early on so they keep reading. Give them a reason why they are there. Be specific and leave the BS to the farmers.

2) Give them proof: Quote third party references or statistics or use testimonials to solidify your position as an authority in the space
and restate the hook that got readers engaged in the first place.

3) Make them an offer. Buyers don’t “buy”, they choose to own what is being offered to them. Be bold and firm when you present your offer, and relieve the reader’s risk of acceptance by standing behind what you say.

Try these tips when creating your offer letter and you’ll be writing pretty persuasive copy.