According to one report up to 30% of the US workforce are now self-employed, that is 42.6 million Americans working on their own, both online and offline. Just like any other business, an online business needs a business plan. What will you sell or provide? How will you reach consumers? What makes you different and better than the other marketers already online?
Andrew Morden, CEO of the Internet Marketing Center, an online business training service, knowing the answer to these questions is crucial. Andrew adds one more question to the list: do you have a niche?
“At a macro level, the kind of problems people are searching for are recession proof. If I’ve got spiders in my basement, it doesn’t matter that there is a recession on, I have to get those spiders removed. If, then, our businesses have tapped into that market they can get their business up and running fast. There are thousands of examples of this kind of niche marketing,” said Mr. Morden.
So, first, find your niche. Don’t just market a product, tell the consumer why your product is better, why your service is better. In essence, why they should choose you over the 500 spider exterminators already online. One of the best ways to do this, after figuring out the niche, is through search engine optimization
“Be focused on keywords. It’s very competitive and in order to stay ahead of the trends, marketers must continually update and continually be dynamic. From there, build a list,” Morden advised. “Don’t try to sell the consumer from the first second. Give value and you’ll ‘sell’ them down the road.”
Next, diversify. Don’t rely on one product and one product only because as soon as The Best Spider Repeller is on the market, the New Best Spider Repeller will be on the way.
Finally, test the message and test the market. Test keywords, test email marketing messages, test subject lines. Test, test, test. Although testing does take time in the long run the time is more than paid for by better targeting messages and a higher ROI.
“Businesses have to do their market research, They have to know what consumers are searching for in relation to what their product is. We’re very focused on niche market research. The internet gives a unique opportunity to do that,” said Morden.
Kristina Knight writes for BizReport.com
SEnuke SEO Software Review
SEnuke SEO software is a desktop program that a great many advanced internet marketers use to improve their search engine ranking positions.
Advantages Of SEnuke SEO Software
First of all, the thought of SEnuke itself is “” must have “” in what it is trying to do for the net marketer. Simply enter a article into SEnuke, with each of your anchor text and backlink, and SEnuke will automatically make accounts at a multitude of web 2. properties, article directories, video sharing sites, bookmarking sites, and RSS feed aggregator sites (ie. Google’s blogspot, wetpaint, quidzilla, hubpages, ezinearticles, articlealley, digg, propeller, feedage, etc.), and then automatically spin your articles and post the content to all or any these web 2. properties and article directories. You may also use SEnuke’s video nuke to blast your video to a number exceeding 8 video sharing sites.
You don’t have to be worried about captcha’s when SEnuke automatically creates many of these accounts, because SEnuke will automatically figure out the captcha and come in in the appropriate box when it creates these accounts for you. This is powerful.
Here’s one other cool feature. SEnuke will automatically make a window to suit your needs gives to you the URL’s and the RSS Feed URL’s of those web 2.0 properties and articles which were just created with content. You simply take these URL’s and copy and paste them into Bookmarking SEnuke. You click Start, and all of these URL’s are usually automatically bookmarked to about 30 bookmarking sites all on autopilot.
In addition, after you are done using Bookmarking Nuke, you then open up the URL Manager, copy all the RSS Feed URL’s from each of the social networking sites, bookmarking sites, video sharing sites, and article directory site, and you insert them into RSS Nuke. RSS Nuke will automatically post all your feed URL’s from your entire sites to a summary of about 10 RSS Aggregator sites, like feedage.com for example. RSS Nuke also has a RSS Joiner feature which allows you to merge all the RSS feeds into one URL a very cool feature.
Wait, SEnuke is not done yet. SEnuke will then automatically PING using SEnuke Pinger. Your entire web 2.0 properties and URL’s will be pinged using 10 different pinging services (ie. pingomatic, etc.).
Now, you’d imagine that this really is an aweful lot of programming, which is. But, SENuke’s features and benefits is not finished yet.
Remember how I mentioned that SEnuke will automatically create these social networking sites available for you, including web 2.0 properties, bookmarking accounts, article directory and video sites accounts? As you know, most of these websites force you to verify an email they give to you before your account is activated.
SEnuke Automatic Verifying Email feature also automatically verifies all your confirmation emails from these sites. And get this, SEnuke will automatically create a Gmail, Yahoo, or Hotmail email account for you as well. Very, very cool.
Lastly, I need to discuss the final module of SEnuke SEO Software, namely, Web 2.0Profile Nuke. This can be a new feature of SEnuke.
There is a lot of SEO talk recently on the advantages of configuring profile pages and web 2.0 roperty sites and communities. As an example, foxnews has a community based site where people can setup profiles of independently and placed anchor text links. One can find hundreds and a huge selection of exploiting sites.
The catch is, the greater people spam these sites with profiles and links, the less effective they become. Even so, SEnuke now has a Web 2.0 Profile Nuke that will automatically create accounts and About Me Profiles using your links, at exceeding 450 sites. With the large number of capthca’s that are needed, you will end up necessary to pay only $7 for 1000 captcha’s in order to use this feature.
Okay, that is it for the purpose SEnuke can do for you personally…and that’s A LOT. Now for the downside.
Disadvantages Of SEnuke SEO Software
After groing through SEnuke SEO Software, the interface isn’t very user friendly. You’re constantly needing to move inside and out of windows, copying URL’s from the URL Manager, etc. Additionally, the training videos concerning how to use SEnuke are minimal, and above all, how to use SEnuke for internet marketing purposes, which is what SEnuke is planned for.
In the age of information, the future for most marketing professionals resides in Search Engine Optimization Jobs. Up until the financial crisis and the subsequent recession most business owners were still unaware of the potential of the Internet as a marketing tool.
Although a slight shift towards internet marketing was noticeable, the need for more cost-effective and efficient promotion due to the recession has accelerated this process. However, there are still many businesses, especially smaller ones, which do not appreciate the extent of what the Internet can do for them.
Search Engine Optimization Jobs: Freelance or In-house
In-house SEO Marketing Jobs are not always easy to find, but there are plenty of them around. However, think about the difference between applying for a full time position in-house and the option of working as a freelance SEO consultant.
Many businesses prefer to outsource this kind of work for multiple reasons, including the fact that they do not understand it, is an ongoing process, and because the related costs can be written off as an advertising expense rather than an overhead. Thus, if you’re having difficulty finding SEO Marketing Jobs the alternative is to become an independent SEO consultant.
There are pros and cons for both in-house SEO jobs as well as freelance SEO consultants. With in-house SEO Marketing Jobs, your earning potential is limited and you will have to conform to the strictures of the company’s schedule, whereas in an independent SEO job your income is not capped and your schedule is your own. You have the freedom to work for many different companies and set your own hours as well as your own price.
On the other hand, as a freelancer you will not have the security of a monthly paycheck to fall back on, and until you become established as an expert you may find that you work many more hours than if you had chosen one of the in-house SEO Marketing Jobs available.
Finding Freelance SEO Marketing Jobs
There are many ways to find SEO Marketing Jobs, even for freelancers, either by visiting various online job boards , where some companies advertise for SEO consultants as they wish to outsource their work, or you can go for the off-line route and contact businesses direct to offer your services.
If you are just starting out, you will most likely find it easier to find SEO Marketing Jobs by visiting local companies in your area. In this case, you have two advantages.
Your competition is limited as many of these businesses are unaware of search engine optimization marketing and how it can increase their revenues, and many will feel more comfortable as they have met you face to face and you are from the same area.
Landing Freelance SEO Marketing Jobs
The most important thing you can do when attempting to land freelance SEO Marketing Jobs, especially with brick-and-mortar companies that have limited knowledge of the industry, is to show them what you can do for their business. A good entrepreneur will always listen to new ideas that increase revenue and reduce costs, thus increasing the profit margin.
Since this is exactly what you can provide by increasing the pool of potential customers as well as the company’s exposure, at a fraction of the cost of other more traditional media and with quantifiable results, you may find your new career as an independent a SEO consultant quickly soaring to new heights.