Organic Search Engine Optimization or SEO are tecnique used for improving the position of a website in the search engines results pages (SERPs). Although there are many ways to gain lift in the SERPs, only a few are sanctioned by Search Engines (specifically Google). Those allowed are oftern alluded to as white hat tecniques. The rest are referred to as black hat and can lead to being penalized by the Google gods.
Black hat techniques involve many differnt practices such as keyword stuffing, website link farms and content spinning. Stuffing, an now defunct tecnique was the use of repeating keywords (invisible to the website visitor) over and over on a web page. The keyword might occasionally be typed several times on with background color to remain obscure to reader. Llink farms are a group of websites that have been interlinked. This meant that a user would constantly end up at the targeted web sites. The large quantity of websites inside the group meant an assured amount of links and visitors. Content spinning is typically the use of plagiarised content from another site. The written content material is rephrased and edited just before becoming published to attract the same quantity of hits as the authentic content.
White hat SEO optimization tactics are authorized by search engines and generally do not result inside the website being eliminated from the search engine index. These SEO optimization tecniqies consist of writing original, keyword rich content for that website. Internal linking, the process of linking within a site, is nother valued SEO .
So the takeway: use whitehat and not blackhat and be carefull with gray
Information products can make you lots or money and selling them could help you setup a six figure business. There a many internet marketers that have made info products from the beginning and have earned thousands.
However, many new people that enter into the online world wonder if it really is easy to come up with such a product. There is a lot of mystery over why their information product should actually be and how to package it. In the following article we will talk about three basic information product creation ideas that will provide success in almost any niche market.
An easy way to create an information product is to record it! That’s right, all you have to do is record yourself talking about your chosen subject if you really want to create a product fast and aren’t sure of the best way to do it. For example, let’s say you’re an expert on “Dog Training” but you don’t really want to write an ebook or do any such thing. You can simply download a program like Audacity and record what you want to share with your customers. You can record a list of tips, ideas or strategies they can employ. You can offer virtually anything you like. People won’t complain as long as you offer value. So, get a hold of that microphone because your first info product can be ready in a few hours! You can also interview an expert in your niche on the subject you want to cover as this is another easy way for you to create an info product. Don’t be frightened by the idea of an interview because it’s not all that hard. Actually, it’s a lot less complex than you think! You simply need to contact an expert and make them the offer. And when they agree, simply phone them or get in touch with Skype and record the call. Then, to increase the value of your product, you can even get the interview transcribed. But why would someone give you their interview? Since everyone craves fame and recognition, even if a little bit of it, they will agree. So it’s a win-win situation!
Last, you can sponsor a teleseminar where you ask people to come on the phone and talk to them directly. You can get content in a lot of various methods during the call. For example you can add a question and answer section where the participants have questions and concerns and you answer them. In addition, you can talk about a case study, or interview someone famous in the field. The best part about a teleseminar is that customers tell right then what is wrong so that you can change it.
In conclusion, the above article teaches you to experiment with info products and they are fairly simple. We also found out how information products can be formed in many different ways and not just from one concept.
Article directories are internet sites that house free articles. These articles are normally place by whoever owns the trademark to them as a promotion method. Each article has the owners byline placed under it so that people who eventually read the article will know who wrote it ( or at the very least who owns it) and will be in a position to get in contact with or visit their internet site for further facts.
Articles directories are a great place to put your articles so that they will make you cash. By utilizing this technique, people who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website. Even though you cannot write or do not have any knowledge on the subject on that you are promoting ( for example for you run an affiliate website), you can always employ a writer to do the work for you. Getting quality articles written will be costly up front, but they will pay for themselves in no time, either through affiliate sales or selling your own services, and everything from then on is pure profit.
Let us take a real life example. Imagine that you are an accountant working out of your home. You write a piece on an accounting topic and put it on different article directories. People who are searching for the subject you wrote about will read your article, see that you have the knowledge and skill that is required to do a job for them, and go to your internet site or speak to you via e-mail. Your article just gained you a new customer who may make use of your services regularly, but will surely give you a nice profit at least once.
Moreover, as you have posted it on a free article directory, other people who have affiliate internet sites about accounting will in the end use your article for their web site. Since they need to attach your byline to it, this will bring you even more exposure for every website that re-posts your article. This since you will be benefiting of off the traffic that they get to their website.
There are numerous article directories out there for you to use. Your bet best is to put a copy of each of your articles on every person for maximum exposure. It will eventually help to bring lots of traffic and customers to your website, that will result in new sales and profits…
When you think about information product creation, what comes to mind? Do you get stumped at some point and can’t think anymore? One of the greatest problems that online marketers have is that they don’t think differently and don’t come up with new product information ideas. However, it’s really not that difficult to create an info product if you look into varied directions. In the following article we shall be looking into 3 unique information product ideas that you can use to get your creative juices running.
Recording an information product on your own is one of the easiest ways to create such a product! All that is required for you to do to quickly create an information product, even if you don’t know what you are doing, is to record yourself as you talk about the subject in question. Let’s presume you are a “Dog Training” expert but aren’t really happy with the idea of writing a book or something similar. All that is required is for you to download a program like Audacity and record any information you wish your customers to have. It doesn’t matter whether they are a few ideas, some tips or a strategy they can use. You can offer virtually anything you like. As long as you offer value people will be quite happy. Pick that microphone up and start talking because your information product could be ready in a few hours.
You can also provide your customers with individual coaching for a price. This is a very popular business model because everyone wants to be shown how to do it. If you have information in a particular area or a skill that you can show others how to do, it would be easy for you to start personal coaching times on the phone. If you want to advance to the next level, you can also give out internet coaching sessions where you teach many people all at one time. This is an extremely good way to make high value info products because giving lessons is usually seen as being valuable. You can get more cash from clients than from other types of things. The best part about this is that it doesn’t take much of your time and all you need to do is help others with your knowledge and get paid for it.
Last but not least; if you’ve conducted a few teleseminars or webinars over a course of few months, you can actually sell them as a package. people love to get information products that are recorded in a live format. You can give them great content by giving out these bundled up webinars.
In conclusion, this article has presented some extremely effective ways to put together effective, unique products. It requires little time to create a product and the best bit is that you work only once and you keep on earning. Besides that, once you start creating information products, you’ll discover that there is a never ending demand for knowledge and you’ll be able to sell it for a price.
How do you keep abreast of new information on your marketing niche? Google Alerts™ is really an excellent tool to build your business intelligence. Here are some great ways to use this tool!
Learn When You Appear in the Search Engine Results
For instance, I have my name and company name entered into Google Alerts. So every time it sees those parameters in the Search Engine results for Google and its partners, alerts sends me an email and shows me the referenced URL and a summary of my information. I can quickly see what blogs and article sites are publishing my articles, who is linking to our website and blog, as well as see, the buzz and conversations about me and the company I work for.
Keeping Up with Your Competitors and Partners
You can enter any set of parameters into Google Alerts. Things like: product names, new services, company names, people’s names- the sky is the limit. This will in turn provide you a wealth of information in real time. You can keep track of what your partners and employees are doing. This is a fantastic tool to gain that intelligence you need to keep competitive edge. It helps with your market positioning as well.
SEO Keyword Tool
Getting alerts in certain keyword strings can quickly help you determine whether the keyword string is good for you and if so, how to approach your Online Marketing Strategy so you can take advantage of the market opportunity. The internet changes quickly, but these alerts can keep you ahead of these changes, capitalizing on the opportunities presented.
Industry and Market Trends
See what the experts are writing about concerning your industry and market. Another great data input for your Effective Business Plans.
Tracking Social Media and Networks
Social media changes minute by minute. How do you track and keep up with results? Understanding how your social media strategy is working is really important and sometimes hard to define and quantify. Google as a search engine pays close attention to the social networks in real time. Use alerts to gain that critical intelligence about what is happening and hot in the social networks. You can find and apply real time data. This gives you great opportunity to address any problems or emerging opportunities immediately. All this with a free tool!
This is just the tip of the iceberg. I am sure you have a bunch of ideas on how you can use alerts to bolster your company’s business intelligence. Ask your Business Plan Company about it today!
About The Article Author – Frank Goley is a Business Turnaround Consultant for ABC Business Consulting. He is an expert in business planning, marketing, strategic planning, business turnarounds, online marketing and search engine optimization (SEO). Frank has written over 135 Business Success Articles and E-Books. He is author of a Business Plan Book and writes the Business Success Blog. Frank really enjoys helping companies to succeed!
Information products are the most popular products that can be sold online. Your production costs will be essentially zero since all you are doing is sharing what you know on a certain subject. Yes, it does it take a bit of preparation as to how you should go about it, but that’s just a tiny part of the whole game. Even then there are Internet marketers who still struggle with the idea of creating their own information products. In the following article we will sharing 3 information product ideas that you can use right away.
One trend that is becoming increasingly popular is for people to receive readymade materials so that they don’t have to go to the trouble of creating them on their own. This idea can be leveraged in multiple ways and in multiple fields. For example, if you’re a graphic designer then you can create ready-made graphics targeted towards various niche markets and sell them. People who would like to use these graphics but would rather not go to the trouble of employing a designer will purchase them. All you have to do is think differently so you can figure out exactly what people are willing to pay for if it is a readymade solution. Here, you give them the cooked fish rather than teaching them how to fish. The market for such products is pretty big because people are always looking for the easiest option because they are lazy. Give them this solution and they’ll be happy to pay you for it. You can also distribute a monthly newsletter to your subscribers that’s done in PDF format. People will pay cash for the newsletter if it has useful info that they can utilize. There are many Internet marketers that have taken advantage of this one idea and have made a fortune. If you can, make your newsletter look better by mailing out a physical copy to your subscribers. It is all about the way that your product is presented and how showing your customers that they will get great content each and every month.
Last, you schedule a teleseminar where you call people on the phone and have a seminar directly. You can supply the content in a number of ways during the call. For example, you can host a question and answer time where the guest ask you a question and you give them a honest answer. In addition, you could bring out facts in a case study, or interview someone who has a lot of experience in the industry. The best part about a teleseminar is that customers tell right then what is wrong so that you can change it.
In conclusion, this article has presented some extremely effective ways to put together effective, unique products. It requires little time to create a product and the best bit is that you work only once and you keep on earning. When you start putting together information products you will discover that you can capitalize on the fact that there seems to be an unlimited demand for knowledge.
So you found an offer you want to promote. The next step is to create a website. You think of a few domain names, some that are directly identifiable with whatever niche you’re working in and that are easy to remember. BUT, they are all taken. What can you do?
You can buy a relevant domain that was once owned by someone and is about to be released for repurchase. WHAT? Yes! There are thousands of website domains that are expiring every day, some even have traffic still. But how do you find them?
There is a quick search tool called dropday.com that can assist. It aggregates this information into a list and gives you an insider look into these domains so that you can purchase one. Think about it, you can own expiring domains with traffic, meaning you’ll have a domain with history, backlinks and even PR even before creating the site!
So don’t give up on registering a domain that is not available. Chance are, it will be in the near future.