ClickBooth Declares War On Google!

This post brought to you by ClickBooth. All opinions are 100% mine.

ClickBooth is a dominant player in the Affiliate Marketing space, and works with the industry’s largest advertisers, including many Fortune 500 companies, giving their affiliates access to quality and exclusive offers that guarantee the highest payouts. But ClickBooth doesn’t want to known as just another Affiliate Network.  Ever trying to up their game, they have come up with an over zealous plan: compete with Google’s AdWords. But can this amateur lightweight duke it out with the heavyweight champion in the AdWords ring?

Generally known as THE search engine, it may surprise people to know that AdWords and not search is Google’s flagship advertising product and main source of revenue. Google’s total advertising revenues were $23 billion in 2009. AdWords offers pay per click (PPC) advertising, and site-targeted advertising for text, banner, and rich-media ads. To up their firepower and compete with them, ClickBooth has brought in big gun Tom Haney, veteran cost-per-click executive, having worked with AOL Inc. and CompuServ. The plan of attack is not to focus on their pool of  70,000 affiliates, but to leverage  the CPC model on the 1,000 or so of most trafficked websites in North America.

This specialized business model, called Clickbooth CPC could become a industry game-changer as it will directly compete will Google AdWords.  You will see Google Ad Words ads as well as ClickBooth ads on the same sites from time to time, with a little message at the bottom of the ad saying “Powered by ClickBooth.” At present, ClickBooth’s new program is in private beta, but will soon be open to their their affiliates in Google AdSense  fashion.

Never adhering to the industry “mold” most CPA and CPC networks form, ClickBooth is taking an innovative approach to affiliate marketing. Google AdWords, Meet Your Competition: Clickbooth. Will ClickBooth CPC be able to compete on the same level as Google? They certainly hope so. But only time will tell who wins this fight…

Don’t Make These Article Writing Mistakes

When you write articles to get traffic to your website, be sure not to make a some common mistakes that prevent your articles from giving you the results you want.

The first mistake is providing info that is too vague or generalized. Your readers were most likely drawn to your article not because they want to read random thoughts on the topic, but because they hope you can give them an answer to a question or problem they have. If your article is about department store coupon codes, don’t waste their time talking about how important it find good deals online – they already know that. Instead, give them a Macy’s promo code or show them where to find them. Readers should come away feeling they received at least one good tidbit of advice. Do enough research so that your articles are up-to-date and reliable. People search online to get the very latest information, not outdated material. Verify your information from multiple sources, such as well known news sites and specialty journals.

A second faux pas has to do with your title. If you don’t have a title that really captures your reader’s attention, your hard work may not pay off. The headline is the first thing people see and it’s the only reason people read your articles. Don’t make your headline too long or too difficult to understand. Maintain a headline that is as simple as it is effective. You can always use keyword research tools that can help you come up with titles that are effectively optimized. Your headline should grab your reader’s attention and pull him into the rest of your article.

And finally, it is true that writing the article can be difficult and that’s where research comes into play.  Never just cut-and-past someone else’s article, unless you give them credit.  Plagiarism is  a problem that can destroy your credibility and even get you delisted from search engines. So research, learn, internalize and express yourself.  And even if you have the right to post content, such as with Private Label Rights articles, why have the same, EXACT information everyone else has with the same PLR? If you use the info, switch it up with your own writing style.  Better yet, go with a ghostwriter who can give you exclusive content.

People who haven’t considered the finer points of article writing often make the mistakes we just covered. Remember that your readers are looking for specific information, not generalized advice. Give them content that solves their problems, and they’ll thank you by becoming a paying customer…

Do You Have These WordPress Plug-ins?

WordPress has been experiencing an upsurgence in popularity with the internet marketing crowd for business websites. The list of reasons for using WordPress is long: It’s easy to customize, plus it’s really easy to use, and the best part is it’s free. You can create a beautiful site without the knowledge of HTML, or CSS. No need to spend your money on a template theme, either. What’s also most excellent is that with plugins you can make your site do whatever you want. Choosing the best and most effective plugins for you online business is important. So let’s move quickly and discuss a few plugins that will help you with business.

Social bookmarking is it right now, so you can easily do that with ShareThis. This simple plugin installs a link box at the end of every page or post. Readers can submit your site to networking/bookmarking sites of their choice using ShareThis. Places like AOL instant messenger, Digg, Facebook, Reddit, and any other major place. This encourages site visitors to tell others about what they have found on your site!

As you know, people can go online with their cell phones, and you can use WordPress Mobile Pack to properly format and configure your site for proper display on mobile phones. Of course it’s always good to market your site in as many ways as possible. One of the best features of this plug-in is that it gives site viewers an option of viewing your website with a “desktop computer display” or a “mobile browser display.” So it’s nice because people can choose the one they like. They have a choice and are not forced into just one thing.

For traffic generation and other purposes, the Landing Sites plugin will be especially helpful to you. If a visitor does not immediately click away from your site, they’ll do some reading and visit some links on your site. This plugin, Landing Sites, will immediately give your visitors some choices for links to related content on other pages in your site. The obvious purpose for doing this so hopefully they’ll want to spend more time reading your great website.

Each time they click to another page is a new opportunity to develop some liking for your site. Every internet marketer wants people to read their site, and then hopefully a sale or an optin will be made.

Millions of bloggers and marketers have discovered how powerful and versatile this platform really is. Try it. You’ll love it…

How an Autoresponder Can Help Your Business

Email list marketing, when you do it properly, is one of the most powerful and effective methods you can use in your online business. The profitable way to use email marketing is not through spamming, but automation with permission. In other words, when you power your email marketing with an autoresponder service, it automatically starts giving you a better return on investment. You’ll be employing traditional aspects of direct response marketing with your email subscribers. Autoresponders save you time, but will they help you in any way with conversion rates?

All successful marketers who use autoresponders will tell you immediately that they’ve made a huge impact on their businesses. Email lists and list marketing have always been considered one of the easiest and powerful ways for greatly expanding businesses. You don’t even need your own product when you have your list, as you can simply promote affiliate products and make your commissions. Many people engage in creative forms of list marketing such as joint ventures. Using autoresponders and email marketing are a powerful combination, so we’ll talk more about that with you. When trying to make money online, nothing is more frustrating that not knowing exactly how it’s done. Anik Singal has laid it all out for you. Have a look at this Empire Formula blog.

If you want people to notice your online business, you have to distinguish yourself from everyone else. You have to make yourself into a brand that people will start to recognize. Your business or website becomes a brand in the eyes of your subscribers after they start receiving consistent emails sent by your autoresponder. You can establish yourself as an expert in your niche, which will make people more responsive to your offers.

One advantage to using an autoresponder is that you can run multiple marketing campaigns in completely different niches if you want to. When you log in to your autoresponder you’ll find that it’s not hard to set up several campaigns at once and keep track of them all. These campaigns are completely separate so that you can have one subscriber list of people who are interested in losing weight and another about gardening tips. You need to learn the proper way of making money online. Anik Singal has provided that knowledge and more.

The trick is to duplicate those email campaigns that are giving you the best results. In other words, when you use an autoresponder, you track your campaigns and the ones that give you the best results can be duplicated for your other campaigns in other markets. By testing your campaigns, you find out how to create a series of emails that will bring results. By using a technique that has already proven itself, you have a good chance of succeeding in the future.

Autoresponders are used by millions of online businesses because they provide excellent benefits. Developing a marketing list is important before you’re able to build good relationships with your readers.  And good business relationships lead to sales opportunities…

A Useful Link Building Tool – Social Bookmarking

Link building can be very time consuming but like it or not, it is also an unavoidable part of any internet marketing strategy. Here’s some tips to help speed things up for you and make the whole process easier…

1. Know What Keywords to target

From your keyword research have your top 5 or 10 keyword phrases ready to use these in your link anchor text

(you have done keyword research, right? If not stop link building and go back a step or 3 … do your keyword research!  )

So for example, I would use Web Design Australia as a link rather than (say) the straight URL webdesignspecialist.com.au or even the company name Web Design Specialist. Yes you want to rank well for your company name but unless its something that you know people are going to search for you’re better off concentrate on the keyphrases instead.

The top 3 search engines won’t just rank your website number if it has the right keywords and matching content, in some cases the most relevant site won’t make it to the front page of Google. This is because the site doesn’t have enough backlinks for it to rank and hence isn’t popular enough yet.

3. Find Authoritative sites and get links from them

Most Search engines see links back to your site as a “vote of confidence” for your site. But that’s not the whole story – if only it were !

The more relevant and authoritative the site providing the link back is, the more weight is given to the link.

It’s not always easy (or cheap) but try and get links from sites that are in a related or similar field to yours -  it’ll be well worth it. It can count as valuable as a dozen or a hundred “not related” links.

Example of what is a “relevant link” : for me as a web designer a paid link in a web designer directory or a link from a hosting company of a web design forum would be valuable. To an online clothing store these links would be considerably less valuable ( since they are not thematically linked to the clothing industry)

4. Don’t waste your time in reciprocal linking

Now this might be a bit controversial for some but unless there’s a real compelling reason to “exchange links” it’s generally not worth the effort. Especially where the same effort could gain you a more valuable one-way link!

I am not saying don’t exchange links.  Just don’t expend a lot of effort in doing so.

If your website is about red cars you will want to target links from other red car sites but you can also go after general car sites and forums. These are relevant backlinks and hold some more weight in the search rankings. It’s also ok to grab links from yellow boats websites but these may not hold as much weight.

In the end it’s a matter of getting as many links pointing back to your site with your chosen keywords in the anchor text. More links equates to more visibility in the Search Engine Results Pages (SERPs) and consequently more relevant, organic traffic to your site…

How To Do Your Keyword Research Correctly

When dealing with a online business, keyword research is likely the most crucial part of your job when you’re preparing to design and build a website. It really doesn’t matter what you’ve planned for the website, assuming that you do indeed have something planned for it, because if you want your website to be seen by others in any meaningful number, then you’ll need to pay particular attention to this task.

In simple terms, a keyword is a single word or a few words put together into a phrase which describe something in particular. Hence, your keyword could be “dogs” or something more complex, such as “yellow Labrador retrievers”. This latter phrase is known as a long tail keyword, or in other words, a more detailed description of a simpler term.  The success of a website is based around the relevance of a keyword or set of keywords – even if the owner of the site doesn’t realize it! In most circumstances, your chosen keywords should directly relate to the nature and purpose of your website.

It should be common sense, that if you’re pursuing website development for a meaningful purpose, perhaps as a commercial business, then it’s absolutely essential that you plan its construction very carefully. Part of this construction involves the correct selection of keywords appropriate to your subject, topic or niche. Once you’ve selected your keywords, you should then build your website accordingly, and with a fairly structured approach. This is commonly known as search engine optimisation, as it’s the method by which you can ensure that everyone else – across the world, can find your site if they’re interested in what you’re discussing, promoting or selling.

Keyword research is the cornerstone of this task. There are a variety of different points of view, but in our highly competitive world market, you should make sure that your keywords aren’t just appropriate, but realistic with respect to the level of competition too. As you will be trying to “rank” for your keywords (or end up as high as you possibly can within the ubiquitous search engine rankings of sites relevant to your niche), you must make sure that you have a good chance of doing so, firstly, and then secondly orchestrate your approach to give yourself the best chance possible.

One of the most common mistakes that most individuals (including some so-called SEO experts) make is to misinterpret the actual supply and demand for your chosen keywords.

Demand: there are many tools, some more complex and more costly than others, which determine the demand for your keyword or long-tail keyword. In simple terms, how many people are searching for information directly related to your keywords. Google and others have a way of measuring the number of times that someone will search their engines for that exact keyword. They will supply you with figures which show, on a monthly basis and broken down into geographical territories if you wish, the number of times someone entered that phrase into the search box. This will give you a good idea of what the actual “demand” for information about your keyword is.

Supply: if you go to Google’s search page and enter your keyword in the search box, you’ll come up with a number of sites which Google considers to be relevant to that phrase. In some cases this can run into the many, many millions. If your keyword is – and it probably will be, a long tail, you should know that this initial supply figure is based on a broad analysis, and in order to get a realistic return on the number of relevant sites, you’ll need to enter your keyword in quotes “”. By doing this you’ll see that the number of sites returned is significantly lower, this being a good indication of the “supply” for that keyword. The websites returned in this way will be your competitors.

As you’ll quickly see from conducting this exercise, a very broad keyword – such as “dog”, has a very high demand and a very high supply. Don’t be tempted to run after this demand as the chances of ranking highly for this keyword are not that good. Generally speaking – the higher the demand, the higher the existing supply. However, part of the skill of keyword research is in developing long tail keywords that more accurately describe your particular niche. For example, if we research “yellow Labrador retrievers”, we can see that there is a reasonable amount of demand – somewhere in the region of 3000 searches per month for that term, and a low amount of supply – less than 1000 competing sites. In this example, we would likely include this exact keyword in our campaign.

This is just an overview into keyword research, which should be an integral part of your plan to develop your business. Choose wisely and get targeted, organic travel and consequently, conversions….

Making Money with Google Adsense

Google AdSense allows you to monetize your site by allowing Google to display adverts on it. Let me share with you some techniques on how to make money with google adsense.

To get began it’s essential sign up an acoount to Google Adsense together with your Google Account. While you sign up, you will be ask to specify a Website that you planned on incorporating AdSense and please see to it that it has a singular and invaluable content. Be sure that the design is presentable as a result of not all websites will be approved. Additionally, you have to meet the following standards namely; a) your website have to be your individual prime-degree domain, instance; www.domain.com b) your domain title will need to have been registered and active for at the very least 6 months before you apply and c) The registration information that you simply present throughout the AdSense registration must match your domain title registration information. It is going to take within 2-3 days for google to guage your website and they will send you suggestions via email. For people that have a number of sites, you want to apply as soon as only. As soon as you can be successfully accredited, log in and start your way in configuring a new AdSense advertisement.

After logging in, you will note tabs on prime so please choose Adsense for Content. Next, it’s essential to weigh things, decide on what type of advertisements you need to serve up on your pages. For the Advert Kind, I counsel you begin with Ad unit.Subsequent, it’s worthwhile to resolve the Adsense Advert Format for your Adsense Ad. Google has helpful articles on how to choose the proper format, just search for AdSense Advert Format Reference Web page and take a glance on what they’re offering. You will see superb variety of adverts of different sizes and format options.

After selecting up an advert structure measurement, you’ll be able to as well change the colour scheme of the advert itself. I like to recommend you do experiments to attain higher results. When your advert is enticing, possibility is that people will click on it frequently.When everything is ready, you’ll then paste the AdSense ad code into your Internet pages. Simply merely copy and paste the provided HTML code and open the web page where you need the AdSense code to be displayed and paste the new code by using Edit –> Paste. Save your template and refresh your browser to open up your new page.

And the most important part in your adsense to work is it’s best to know find out how to get traffic. You got to learn how to get your web site listed in the major engines like google like Yahoo, MSN, Bing and of course, Google. You must entice more visitors for with out them there could be no one to click on the ads. With AdSense, your guests just have to click the ads. They don’t need to buy a single thing. Once they clicked on it, the website owner will earn money from that ad. I guess that’s all I can share to you immediately on how to make money with google adsense.

Signing up with Google AdSense doesn’t cost you anything. So, why don’t you start now!

Tool Talk: All About Internet Marketing Tools

Who doesn’t want cool world wide web promoting tools? In this day and age when advertising your organization on-line will be the method to go, it’s a ought to that you avail of internet advertising resources at the lowest fee possible. How can you avail of them? How can you make probably the most out of these low price net marketing and advertising equipment?

These reduced charge web promoting methods aim to much better your internet site and promote them thoroughly. Study on to know far more about them:

1. Computer software

There is program specializing in world wide web advertising. These programs are affordable web advertising and marketing equipment. They attract visitors, communicate your site to any individual on the web, harness and trim down your key phrases, track your website visitors and produce links to other web-sites. Naturally, the phrase “low cost” emphasizes which you ought to not spend exorbitantly. Watch out for world-wide-web advertising and marketing tools that do nothing but suck your budget.

2. Internet site packages

Take note of lower expense internet marketing and advertising instruments that do the following: hosting and designing your internet site, receiving your domain, offering technical assist, configure and upload your files, campaigning for your site visitors. These are accessible in web page packages which you can avail of anytime. Opt for a package caters to your site’s needs.

3. Mailing lists

Notice that when you check out the Bulk Mail folder of one’s email, you understand next to nothing but web page promotions. That’s e mail marketing and advertising? It boosts your enterprise like no other. Don’t worry about spamming. There’s this kind of a point as “safe lists” that make your mails spam-free. This can be so effortless to obtain. Appear for mailing lists for sale and let the fun of emailing begin.

4. Data Submitters

This really is a money-saving net promoting tool that functions like magic. Have a info submitter of your personal and amass tremendously enormous hits!

5. E-books

Integrate an e-book in your site for persons to download. At this kind of a inexpensive price, you keep men and women clamoring for additional and visiting your website in the procedure. That’s 1 inexpensive world-wide-web advertising device for you.

6. Seo tools

Web advertising and marketing is not complete with no the standard Search engine marketing tools. Search engines remain as the main powerhouse in advertising and marketing so by no means leave this component out. Generate targeted visitors via this effective low charge internet promoting instrument!

Here’s a reminder: whenever you see the reduced cost world-wide-web promoting instrument banners on the internet, under no circumstances get persuaded quickly. Study the package deals; analyze the contents and benefits before deciding if youneed it…

Buying Targeted Traffic For Your Website

Should you ever need to make a full time income online along with your product, service or website your going to have to know how to buy targeted traffic effectively… Just opening an AdWords account or paying for expired traffic shouldn’t count! You must learn to do it in a strategic way. A lot of people undertake it in a shotgun way, spending money everywhere they are able to and they really never sit down and plan it all out and focus.

That’s why almost everybody fails with regards to getting targeted traffic online. I recommend, if your looking to buy targeted traffic to your website that you first go through the objective of your website… Is it to sell a products or services, or seeking to make a list of subscribers to offer to later? Once you will know you can decide how much traffic you desire and how targeted you want it. The greater targeted the better, although the more targeted the more expensive.

Once you’ve placed down your goals and decided simply how much traffic you want, pick 1 method first to start sending the traffic. I always recommend people begin with Cost Per View Advertising Or AdWords since they’re immediate. Focus on how well your site converts the visitors. Chances are it might not do in addition to you thought, when you initially start. Here is to test and change things to up your conversion rates.

Once you have high conversion rates go and find another method of sending traffic… I usually recommend people dive into CPA networks then, but only after they have a proven website that converts like gangbusters. Pretty simple right? This can be a big part in how I scale up my traffic online without spending a ton of money. Just make sure to be patient and consistent in what your doing, everything won’t come your way immediately especially if your new.

Forum Marketing

The Internet has provided a number of new channels for marketing products and services.

Currently, anyone can market and sell their product online. Choosing the right promotional strategy, though, is critical to achieving this. Some people choose article marketing as the their main promotional method while others go with search engine optimization. The marketing approach you opt for as well as the amount of work you put into it is completely your choice. In this article, we will analyze how forums can be used to drive traffic and for marketing. Given below are 3 simple tips to help you out with your forum marketing.

The first tip, and most obvious, is to post in threads that are most popular. Most of these threads will help you get the kind of exposure you want because of the number of views they get. In order to get the full benefit of this technique you will need to monitor the forums regularly. The reason for this is that you will have the opportunity to participate in the thread as soon as it becomes active. These threads usually get lots of posts in a short time, so you will want to make sure that your post is in the beginning and not somewhere in the last. It’s simple to find popular posts by looking at the activity and number of views it is getting. If you want to make the most out of your forum marketing efforts then stay courteous in your communications. Always respect the time and intellect of any person whom you have a relationship with. A rude comment may feed your ego at first but it can make you seem harsh and unattractive to other readers. After you have offended a person, they won’t forget about it, nor will the other readers who viewed your assault. Basically, always think about what the consequences will be before you go on a rampage. Forum marketing has its own set of rules and etiquette, so learn them. If you want respect on a forum then the simplest way to get it is by respecting others. Now that you are a member, you can use this lead generator for a long time to come.

Lastly, you should avoid spamming forums with links embedded directly in your post. You will end up being banned. Instead use the space in your signature to promote the website you want. Many people who are new to forum marketing think that spamming forums is the right approach but this will only make things harder for you, so avoid it. In conclusion, if your desire is to have forum marketing work for you you’ll have to use the above tips and continue to increase your knowledge.