3 Strategies For Higher Conversions With Google AdWords

We’ve been talking a lot recently about Adwords. In order to create effective AdWords ads, it helps to understand some basics of copywriting or classified ad construction. The principles of copywriting apply to Adwords ads, for sure, but the main challenge with the latter concerns the short amount of space to work with. There’s always room for improvement, and you can do that after you read the following tips for writing Adwords ads that have greater power and impact.

You may think that testing your ads is not important to increased conversions, but we assure you it is far more than important and lies in the realm of critical to success. Indeed, the only way to make intelligent choices for improvement with your ads is through testing. It’s really just that you’re walking away from a lot of profit if you don’t test. The only way, really, anyone who knows about testing and doesn’t do it is because they are lazy, pure and simple. Once you know what’s working for you, then you can model your other ad copies based on your previous success. The second important AdWords ad writing tip that you should keep in mind is to try and make your ads stand out by bringing out the unique selling point of the product you’re promoting. Every product has some kind of major benefit, which means even yours will have one too. You can pick the best two and write an ad for each one, and then do split testing with them to see which one performs the best. Your ad needs to present one main benefit in a very compelling way so people read and instantly want to click through. Be careful and avoid any words in your ad that really do not need to be there. Also be sure to test your primary keyword in your headline because when someone uses that keyword, it will become bolded and will stand out more.

Ideally, each group of ads will have their own display URL extensions containing the appropriate keywords. The best approach is to use the keyword in the headline, ad copy if possible, and the display URL because Google will consider it more relevant.

Don’t be afraid to try Google AdWords, but also don’t try it without learning as much as possible beforehand. We actually think Google AdWords is fun, and you can too after you properly prepare for it.