Sustainable Niche
by Canvass on August 19, 2011
in Niche Marketing
Most of us have had the misfortune of visiting either a doctor’s office or a hospital at least once in our lifetime. And why was that medical facility there? Aside from trying to helping people, it was there because medicine is a very lucrative business. Think about it: what are the chances of doctors running out of sick people to treat? None! In essence then, its a sustainable niche.
What if you had a part in such a niche? Think for instance on how many nurses there are, and how many new people join the medical ranks every year. If you promoted something they would need, you would have an unlimited number of conversions. And we are not talking about stethoscopes (although that would be a great niche too). But how many stethoscopes does one person need? No, I’m thinking a more lucrative venture.
I’m referring to something doctors and nurses need to use everyday, a DIFFERENT one everyday. This would produce multiple sales from the same persons: medical scrubs clothing or uniforms. Nurses, physician assistants and medical assistants need a different one for every day of the week. As as example, check these out: http://www.blueskyscrubs.com/categories/Scrubs/Scrubs-for-Women/
So there you have it – a sustainable niche. May it provide good fortune (and health) to you…
