eCigs – Your New Niche?
by Canvass on September 6, 2011
in Niche Marketing
The electronic cigarette or e-cigarette has taken the smoking industry by storm. It’s a mechanical device that that simulates the smoke generated by smoking a real cigarette without the chemicals. There are several multinational manufacturers of electronic cigarettes. The market was opened to them in the United States after the enactment of the smoking ban.
The e cigarette looks like a real cigarette. Smoking is often purchased as part of a kit. The kit includes rechargeable batteries, battery charger, the packs of “cigarettes” and cartridges. You must charge the battery nightly and replace the cartridge packages when necessary.
The e-cigarette works when air flows through the cylinder. This turns a processor that injects liquid droplets. This results in a nicotine vapor mist which is inhaled by the user. Propylene glycol is added to make the fog of smoke look real. Many models of this type are also light up on the end to mimic a real cigarette.
One of the biggest advantages that the electric cigarette offers is that there is no presence of tabaco, carbon monoxide, tar or other cancer-causing chemicals found in cigarettes. Another advantage is that they usually are allowed to use under the smoking ban since they are almost odorless and produce no secondhand smoke.
So could this be another niche for you to consider?






