Adwords Copywriting Greatness

Many things go into successful PPC campaigns; however we must say that ad copy is extremely important. You could say that it is the cornerstone of your entire PPC campaigns. Here are just a few Adword ad copywriting tips that you can turn around and use later today.

When you’re at the end of your ad copy, don’t ever forget that little jewel known as the call to action. Yes, of course some people either don’t know it or don’t do it for some reason. It’s just that a call to action has been tested over and over for decades in direct response advertising and has been shown to produce higher conversions. Never forget to put your strongest benefit in each and every ad you create – people need to know that. Unfortunately, no one cares about you or what you want or like; it’s all about the reader. So if you’re aiming at taking him away to another page, you will have to make sure you give him a strong reason to click on your ad. For example, let’s say you’re an affiliate for http://www.thesteamteam.com and are promoting geo-targeted cleaning keywords.  If the searcher is thinking about organic carpet cleaner austin,  then he needs to get to a landing page where he gets exactly what he’s looking for. If there are any surprises, the reader will click away, never to return.

When writing copy, make sure that you remove any common words such as “in, an, it, on”; since they will take up a lot of space. There is just no getting around it that all letters and words really count a lot with PPC ads. You will be putting yourself at a handicap by using unnecessary words.

If you read about writing good classified ad copy, then you will learn about the importance of including the strongest benefit you can find in your ads. So try making a list of every benefit you can think of, and then choose a group of the best ones to test. You need to offer the benefit that speaks the loudest to your target market. Don’t know the difference between features and benefits? No problem, go to Google and do a search on it and learn.

Hopefully after reading this article you have a better idea of how to write Adwords ad copy that is compelling and powerful. If you’re new to Adwords, or PPC, then you just need to get more confidence in your abilities, and that is where practice comes into play.

Niche Marketing Ideas

Niche marketing involves choosing a subset or a finite portion of a much larger market that has specific needs and problems, and then providing the solutions needed. This isn’t new, as business has always been about solving a problem with a unique solution. Every single industry has elements of niche marketing within it. New niches are being developed by businesses all the time, and that is only good news affiliates. For instance, a unique niche is commercial lockers. Sometimes the nichey-er, the better, and the following methods can be employed:

One effective strategy is to market to different social categories using the same offer. We’re not talking about reinventing the offer or product, just repositioning it. You may be surprised at how effective and doable this has been across the board. Consider that ‘school lockers‘ and ‘steel lockers‘ are all lockers. Of course something like this requires some research and a little creative tweaking, but if could be worth it to expand your customer base.  No matter what new niche you choose, the rules will always apply. Once you know what a market needs, you can then fulfill that need.This creates maket differentiation and your target market will be more than happy to pay for your solutions if they feel that you cater to their industry better than your competitors.

Something else to consider with your niche marketing is local markets. Presently local search engine marketing is hot because more and more people are searching for solutions that are in their specific geos.

So for instance, if your niche is “employee lockers“, you could go more specific with it and get more customers – “employee lockers in California”. Such targeted keywords are easier rank for in search and thus enhance your niche marketing efforts.

Niche marketing is not just a trend, but an awesome way to cross promote your products and services in a unique way, garnering more exposure and sales conversions. Try it! You won’t look at marketing the same again…

Three Methods to Get FREE Traffic

These three methods are designed to work together. Sure, you can use only 1 if you want, but they are most effective when used as a Three-tier System.  Follow these techniques and you may never have to buy web site traffic again!

Technique 1: The Twitter-pated Approach

The reason this is called the “Twitter-pated Method” is because once you harness the strength of Twitter, you’ll be completely awe struck and “Twitter-pated” using its effectiveness – LOL!  So if you don’t already, create a Twitter account at twitter.com (and I propose creating a fresh account for your company promotion–which will require a new email address). Create a compelling bio with a call to action to visit your website. Now whenever an individual visits your Twitter page, (and I do not see any other reason they’d besides this), they will click your link!

Next, head to socialoomph.com and create an account. This thing awesome: you’ll be able to send automated tweets to new followers, and in this, you can have it rotate with various greetings, along with your weblink in them. Now, every time someone follows you, they are going to receive an automatic tweet promoting your business website!

Then, head to twit.faxo.com and sign in with your twitter account. This allows you to bulk follow targeted clients–now remember, if they follow you back (say you followed 500 people) that’s 500 people that will see your link! And you will follow 500 people within seconds!!! Go at this for some time, and develop your following, so eventually you should have thousands of people who will see each and every tweet you post!

Pretty cool eh? Implement this process and you may not ever have to buy guaranteed web site traffic. Oh, regarding twitter, be sure to get a Twitter icon to put on your website so people can follow you as well.

Technique 2: The Friendly Method

Get a Facebook page to your business, and also a Facebook fan page for your business. It’s not hard, only takes a few minutes and should provide fans and friends for the business. Again, make sure you have a profile pic so people can befriend you.

Technique 3: RSS Madness!!

Have you ever seen the “RSS” option in your website or blog? Well, you need one. RSS stands for “real simple syndication.” As opposed to planning on buying guaranteed web traffic, all you have to do is place a witty stream to get your content promoted and out there! First, you need to go to a website called Feedburner.com, and just enter the url of your website and Feedburner will create an RSS feed for your website or blog’s content.

Now that you’ve an RSS feed, you are able to plug it into your social networks which we create previously, so that anytime content is updated on your site, all your social networks are notified, then all the friends and followers you have might find your update, driving hundreds if not a large number of people within moments of updating your website!

Alright, we’re done!! Now you have a simple, 3 part system that will automatically start driving a great number of people to your site(s)…

Reasons Online Coupons Attract Customers

Coupons help businesses attract customers by using proven advertising techniques, strategies and triggers. Everyone likes something free (for nothing…I will try it). Online coupons entice patrons to visit your business, by providing important savings to do so. In addition, your basic business information including logo, address, phone, and fax is staring them right in the face. Its a free online billboard on the internet highway Online coupons bring businesses and consumers together and here are four reasons why coupons attract customer:

Exposure

In addition to the basic company information listed above, there is also a map quest link with driving instructions and a web link that directs you to the business website. Here you can find the information you need to decide whether you want to do business with this company.

Free Trial

Over 60 percent of coupon code users attest that coupons have influenced then to try a new product or service. You can craft a advertising campaign that meets the goals of drawing in new customers and rewarding existing customers who love your products.

Stand Out

Your business will stand out above your competition who do not use coupons. You will rise to the top of your niche by offering free stuff, discounts, bonuses, and additional premium services that save your customers money. And that is the name of the game.

Name Recognition

Consumers will remember your Business Name. Companies spend millions for this type of consumer awareness and attention. Increased awareness will entice customers to start looking for your coupons and discounts so they can continue to take advantage of your services. After a while, they will even pay full price because they like your products, and service. A “Brand” loyalty is your ultimate reward. Take a look at your marketing strategy and if you do not have coupon codes discounts as a part of it, rethink this area. It just may be the missing link to your financial success.

Benefits of Article Marketing

Probably the biggest benefit of article marketing is the targeted traffic your site wil receive. But the amount and quality of the traffic will depend on the quality of the articles.

As an affiliate you know that if your site visitors are not interested in your products,  they are of no value to you (financially speaking). So get interested visitors!!! A well written article will attract a solid following of repeat readers who want to know more of what you are offering. People don’t show up randomly at sites – they landed on your site because they’re looking for some specific piece of information – so give it to them.

Good articles have legs – they can be spread around, getting you more exposure. The more your articles are shared, the better the potential for more traffic and sales. And something else you gain is backlinks, which are necessary to achieve high search rankings. So if you have your article in 25 directories, you just got 25 backlinks!

So start leveraging article marketing if you haven’t already.  Article Marketing Services provide fresh keyword-targeted articles which are published for members every month. And don’t think you have to be the one creating the articles. There are several talented freelancers who can write articles for you, such as on Elance. Then publish the articles that discuss the niche you are in and that will familiarize it’s readers to the service you’re providing. This in turn drives traffic and get you clients from all over the web…

Top 5 Ways To Generate Low Cost Website Traffic

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it won’t make you any money. Many sites have tried and failed in doing so, to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.

Ever wonder how those big hit sites drive traffic top their site? Most of them are spending tons of money to do so, investing in many advertising campaigns and different forms of marketing schemes and gimmicks. This is all worthwhile because, they are what what they are now, high earning, big hitting websites.

However, you don’t have to do all thats if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.

Here are the Top five ways to generate low cost website traffic:

Exchange Links

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.

Exchange Traffic

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit Articles

There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Create a Newsletter

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

Join Online Communities and Forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site. Share your two cents and let them see how knowledgeable you are with the subject.

As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

Google AdWords Success

In this marketing strategies article let’s discuss one of the most powerful yet most underused components of Google AdWords campaigns- using negative keywords to block the wrong type of traffic from seeing and clicking on your ad.

Negative keywords are search phrases that aren’t relevant to your offer and therefore should not trigger your ads to be displayed to the searcher. For example, let’s say you have a lead gen website for a U.S.-based  credit card merchant account company. You are bidding on the key phrase “merchant account” with the goal of generating American leads that will fill out a merchant account application. Suppose someone searches for “canadian merchant account” or “UK merchant account” – would that be a good prospect for you? The answer is no. They are looking for something you don’t offer. Therefore, you do not want them seeing your Google Ad, clicking on it, and wasting your money.

So how do you add negative keywords to your Google AdWords campaign? Very simple. Once you have created a campaign, click on the “keywords” tab. Then scroll down toward the bottom of the page and you will see a link to add negative keywords. Click on it and start adding words that would bring the wrong type of traffic to your website such as: free, cheap, glass, wood, bamboo, used… etc.

Once you have added your list of negative keywords, and a person searches for “glass bird cages”, which contains your negative keyword “glass”, your Google ad will NOT be displayed to that person, saving you from a bad click. Conversely, if someone searches for “bird cages” or “metal bird cages”, your ad WILL be displayed because no negative keywords are included in those searches. Adding negative keywords to your campaign allows you to filter out the people you do not want while letting the people you do want see your ad, click on it, come to your website and buy your products. It’s an awesome tool and one that should definitely be used.

Now that you understand what negative keywords are and how they will dramatically improve your success with Google AdWords, the next question is, how do you find negative them? Well you can guess, but it be more efficient to use a FREE tool such as Word Tracker at http://freekeywords.wordtracker.com. To use this tool, just type in your main search phrase for your ad campaign (in this case your main search phrase for people to see your ad is, “bird cages” (without the quotes) and click the “Hit Me” button. You will then see a list of all searches people are conducting based on your search phrase of “bird cages”. Then review this entire list and add all of the wrong search words to your negative keyword.

Success with Google AdWords comes from driving the most targeted and relevant traffic to your site. Every single click on your Google Ads costs you money. Don’t waste your money by advertising to the wrong people..

Your Marketing Secret Weapon

Pop quiz: What marketing tool is 20 times more effective than traditional media, targets prospects that give you permission to sell to them, drives deeper relationships (and profits) with a customized message, is completely measurable, provides feedback and costs only pennies – but drives targeted traffic to your landing page/microsite? If you said email marketing, you’re right on the money!

Over the years, email marketing has proven to be a powerful way to build a long term business. It can help you grow your online business from scratch and take it forward. So let’s discuss some ways you can become more successful with your email marketing.

A focused message is essential when emailing. Your email should be based on one topic so that your reader doesn’t get distracted and strays. The more information you put into your message, the higher the chance your readers will just delete it. Having your reader take action after reading your email is your main objective. Highlight the primary benefits for your readers within the subject line and in the opening sentences of your email. This would serve as an appealing appetizer and the reader would want to move on to the main course. Now the exception to this rule is when you are sending out a newsletter/ezine. These messages can have multiple topics since generally a newsletter will discuss multiple subjects. Another factor to consider when emailing is how targeted your email should.  This will depend on the purpose of your email – usually one of two things: branding/trust building or main getting the prospect to take action.

Speaking of the former, offering freebies to your subscribers is another proven email marketing trick. Who doesn’t like to receive gifts or something for nothing? By offering people a freebie in exchange for their email address, you can build up your list. There are two ways of employing this strategy:

1)You can use it to get new subscribers to your list and 2)  you can offer it to your existing customers so that they can spread it around and get you back traffic. The latter is a great way to get the most out of your list while growing it at the same time. You have to give people a good reason to respond to your offers. This is a way to get more traffic without paying for it, as a tempting free offer can be spread viraly from one person to another. There are many business email marketing solutions out there to manage your lists for you. An affordable and easy-to-use system is EasyContact. EasyContact offers a 60-day trial with powerful options including creative design, contact list management, scheduling and performance tracking.

Which brings us to the final point, don’t forget to measure performance.  Your email software should offer you plenty of stats to help you track responses. Monitor email open rates, clicks to the unsubscribes – you know the drill. And test different versions of your messaging to see if one performs better than the other. More than likely one will, and your profits will continue to improve too.

Improving Your Quality Score In AdWords Campaigns

So what’s this quality score in Google AdWords campaigns? Put simply, in AdWords campaigns the score rates the popularity and effectiveness of your search phrases and is anywhere from 1 to 10.  A score of 1 could be the lowest while 10 represents an awesome score. So how does this work?

Every single AdWords campaign is built around relevant key phrases that businesses target for their respective offers. A high quality score rates the relevance of your keywords to your landing page. Logically, the higher the relevance of the keywords the greater your quality. To better your quality score in a Google AdWords campaign, you have to consistently build relevant landing pages that have enough valuable content to help those that land there.  A way to assure relevancy  is to use keywords as your URL, headings, and content.

The benefits? If you have a good quality score in AdWords, Google rewards you by having you pay less for clicks and hopefully getting you better positioning in search results. This translates into getting better quality traffic that converts. So quality pays off, doesn’t it?

Your Own Virtual Classroom

This post brought to you by CoursePark. All opinions are 100% mine.

We talk a lot around here about successfully starting your online business and share tips on marketing.  But how do you manage it, grow it and when you take on help, train them to become awesome collaborators of your web-based corporate empire?

Well here comes CoursePark.com to the rescue!  Imagine having your own Learning Management System (LMS) that provides online courses to help you improve your business skills as well as giving your businesses a unique way to invest in your employees. Think about this: How do you add on help, train them and insure they  feel valued? CoursePark.com allows your company to invest in your employees by providing state of the art training without the need of a conventional trainer, training facility, training manuals, or time away from the workplace. You register for courses based on a desired lesson plan, and the training is catered and delivered to you/them individually.  You can then track your progress until completion. And CoursePark.com even provides a cutting edge social networking platform that connects you with like-minded individuals.

Where do the courses com from? They are developed by industry leading courseware developers and, as of this writing, there are over 3500 courses available, ranging from Operations Management and Sales to Leadership Skills. These are just some of the available categories. Registration for CoursePark.com is free and you can begin taking courses immediately from the CourseMarket. So feel free to join CoursePark.

But here is where things become really awesome as an IMer: what if YOU become the trainer? Imagine having your own online Affiliate Marketing Training Course that you can market to affiliate newbies.  With CoursePark.com, you can  build and upload your own course material through a secure portal! In essence, you can have your own virtual classroom, with the ability to invite attendees, and the opportunity to train affiliate want-to-be’s from anywhere without the need to travel. Pretty cool, eh?

In today’s global economy continuing education is a must for you and your businesses if you want to stay competitive. CoursePark.com provides key training in marketable skills that increases your efficiency, effectiveness, and marketability. Add to that the possibility of it becoming your unique, monthly subscription, fee-based virtual Affiliate Training Classroom, and you got a very hot  platform that is sure to be leveraged by Affiliate gurus alike.

Remember, it’s FREE to register.  So have a look and join CoursePark.  Your business deserves it…

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