PPC Secrets

Pay Per Click (PPC) provides one of the most effective ways for affiliates to promote their offerings, as long as it’s done properly. Not everyone uses PPC. Some promote products through articles, others use SEO tactics, blogs or a combination of these, but many see a quick profit by leveraging PPC campaigns. Here are some tips that will maximize your results on your PPC campaigns to quickly monetize traffic.

1. Choose the right product to promote it.

If you want to promote products that are highly profitable, choose those that pay high commissions. For instance, on Clickbank, find products with a Gravity greater than 1. New products show up all they time in their marketplace, but if its initial gravity is zero, commissions for their sales will be low. These more than likely will be a time and money-suck. Oh and don’t worry about the competition.  You will always have it.  But just because a product is popular, that doesn’t mean you can’t market it successfully.

 2.  Be original

To succeed with PPC, be creative and keep away from all the keywords or search terms used by your competition. For example, if you are promoting a weight loss product, think outside the box.  More than likely your competition will target “weight loss”.  So why not be nichey and think of unusual terms (that still generate a ton of search), such as “lose weight during pregnancy” or “losing weight by running”. Search for keywords or phrases that allow you to get a high position of your PPC advertising but at a low cost, preferably at $ 0.20 cents per click or less. If the product you are promoting does not have too many competitors, your market niche will appeal to buyers, since it is not overrun by too many competitors.

3. Tracking

When you start your PPC campaign, you may lose money. This is VERY common.  Many lose money, and give up, and consequently never see success. Those who stick it out by testing and fine-tuning their ads and landing pages, see click increases and then conversions.  But you would never know whats working and what isnt’t unless you track everything.  You do need to track your campaigns meticulously. Use one keyword per ad group, so you can track each.

4.  Use different PPC networks.

When starting out, use Google Adwords.  Follow your conversion rate, the percentage of clicks on Google and how you optimize your campaign. You can then start thinking about using other networks. Once you have a profitable campaign, transfer your methodology to other networks, such as Bing.

Does all this sound a bit daunting? It can be.  And that’s why  many leverage the expertise of a Pay Per Click agency.  They have the knowledge, experience and ability to plan and implement effective digital campaigns for your business. Come together on what you consider success and let them achieve tangible results for you, usually for a very modest service fee.