Improve Your SEO Copywriting with These Proven Methods

The purpose of SEO copywriting is to create the kind of content that the search engines rank well. If you want to learn some helpful ideas for writing more effective copy, read on.

SEO copywriting not only concerns having good keywords, but it means ensuring that all data is there so that search engines can best rank the page. Internal linking is many times oblivious to many people because they are not aware of its significance. Search engines depend heavily upon hyperlinks that are both external and internal when judging copy. When doing the internal links, the links of all the inner pages should be arranged so that it is relevant. So when two pages are linked together, you should link together so that the theme or topic of the content that is on both pages are the same. Navigation around your site is improved and your readers can easily find the information they need, and hence spend greater amounts of quality time at your site. Also, internal linking when done effectively is loved by search engines and they also help give your rankings a boost Outgoing links to other sites help you to get a good vote, they afford search engines another reason why they should improve your rank. Remember, whenever you’re creating content for the search engines, effective linking is really important.

When you’re creating the content with the focus being on the search engines, you have to take care of every small detail, right from your keyword density to the length of your content. Talking about the length of your copy, you should try to have at least 500 words on your homepage so that the search engines are able to find enough text on the page to see the keyword relevance. If this page doesn’t have enough content, you may not get ranked by the search engines. When it comes to using your keywords, the best place to put them is near the top of the page, as this is what the search engines prefer and they may not find them if they are too far down. So just make sure that the content is not only relevant but contains enough words to impress the search engines.

When you’re creating your site’s navigation, you have to keep in mind that having your content in frames will be of no help. You need to avoid using frames because they serve no real purpose. The search engines won’t be able to read the frames and find it difficult to identify, index and rank pages with frames.

If you use frames, your home page would get indexed, but none of your other pages would. You want to have the search engines read all of your content when you practice SEO copywriting. In general, the simpler you make your content the easier it is to rank well. Your main goal should be on making your content relevant and high quality.

SEO copywriting, then, isn’t the most difficult thing to do, but you can help your results by using the methods you just learned about.

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How to Be the Best SEO Copywriter You Can Be

Successful SEO copywriters must be able to write great copy that is optimized for the search engines and it must also be legible to humans, as well.

To create great SEO copy, you must be able to include your keywords in the right places while also allowing it to flow and it must also be easy to read. If you can put your keywords in the right places, you’ll find the search engines will give you a higher ranking for the keywords you’ve utilized. It’s not uncommon to find content that is written well but that doesn’t include the right keywords in it, and that’s when it’s hard for the search engines to rank the site properly. The real key to success with SEO copywriting is to skillfully insert the keywords in such a way that it makes sense. You are about to read about some SEO writing methods that can help you get the most out of your SEO campaign ventures.

Being a good writer is not enough if you want to write with the search engines in mind. SEO copywriting is all about making sure you have the content optimized for the search engines. This means that you don’t even start creating your copy until you’ve selected the keywords you want to target. For this reason, a major part of SEO copywriting is keyword research. You have to remember that you are writing for both the search engines and the people who will be reading your copy, so you have to make it informative and entertaining. For example, let’s say your site is about ‘gardening’, make sure you have this topic researched and you have a list of all the keywords that are related to gardening. Don’t make the mistake of going for too broad keywords here, because the keywords you want to be ranked for have to be non-competitive in nature and have good traffic. So in short, the backbone of your SEO copywriting is the keywords you select, because ultimately that’s what decides how well you rank. Keep in mind when you’re writing your content that you need to make it easier for search engines to index it correctly. Keep your content shown as plain text and not as flash or on graphics, as these won’t help your rankings. Search engines can’t read flash, so they won’t index your site. This can damage your ranking results in the search engines.

Lastly but still important; have 4 or 5 keywords in them when naming your files. Having your keywords in the file name helps you in optimizing your site better and makes it easy for your content to rank. In summary, SEO copywriting is a skill that takes time to develop, so make sure you put in the effort to see great results.

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AdWords Ad Copywriting 101

Since the early 2000s, Adwords has been the premium destination for PPC advertisers who want to drive highly qualified and targeted traffic. If you’ve been having some trouble with ad copy, then do continue with this article because in it we go into how to produce higher converting ad copy.

Always remember that your Adwords ad copy, and all PPC ad copy, must talk to the reader in terms of specific benefits. One thing you should never allow yourself to do is think you can get terrific results by using some kind of ad template. The thing to remember about your Adword campaigns is they must be relevant and targeted to your audience. Each ad group represents a different set of keywords and phrases, and that is why you need to talk in specific terms about different benefits, etc. Here’s a simple example: XYZ Shirt Company has dress shirts, casual shirts, long and short sleeves, pullovers, button down, etc. You should have a set of keywords ready for each type of shirt that you will be selling and then proceed to write effective ads for each of those sets. Ok, so what’s the best approach to do this? Each ad group will be based on different main keywords, and you’re the only one who can decide how you want to group your keywords. This is how you make your PPC campaigns the most targeted they can be, and actually this is not just for Google, but all search engine PPC platforms work in a similar manner.

Avoid long words with many syllables, and just make sure that each word really counts and must be there. We always suggest learning how to write effective classified ads because they are identical to PPC ads. So keep in mind that wasted words are really impeding your ability to create a successful ad and campaign, too.

Your ad copy needs to include at least one great benefit because people want to know what they will get out of your product. When in doubt – test, and so just do some split testing with a short list of what you consider to be the best benefits of your product, or service. Your market audience will let you know if you’ve done your job. If you are unsure about this whole “benefits” conversation, then you need to know what a benefit is and how to write them, but it’s not hard. There is no reason on earth why Adwords needs to be rocket science because it isn’t. Every PPC campaign that you launch will go through both profit and loss. Just keep learning tips such as what you just read, and keep getting experience and moving forward. Learn how to craft ad copy that kills, and you will have such an advantage over all the others.

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Better Landing Pages

A big hurdle to overcome in the Affiliate Marketing space is the conversion of your traffic into sales. Why has this been a problem for so many? More than likely, the marketer didn’t focus on the quality of the page but instead on  where his traffic came from. Sure, you need targeted visitors, but if you cant get them to buy, whats the point? Therefore, creating a page that converts should be priority number 1.  How is this acccomplished?

How are your buttons?  Let’s imagine you’re selling rain water barrels and you have your “order now” link buttons all over the place (that’s OK). More than likely they won’t distract a reader from your main value prop. However, if you want your visitors to follow through on your call to action, you need to include a highlighted button that demands they take action to buy your rain harvesting product. Ensure good button size, colors and good wording flow.

Something else to consider is the length of your paragraphs. Keep these short. This is a must! Short paragraphs take less time and energy to read.  People are lazy and don’t like to read. Make your paragraphs 2 or 3 sentences long.  Less is more in this case.

Lastly, think about what people generally want. Make the pitch about them and not you.  Show them how the product solve their problems.  This build rappor and trust.

So there you have it – the secrets to profitable landing pages…

The Art of Back Ups

This post brought to you by Carbonite. All opinions are 100% mine.

The Internet has become a powerful influence in our lives.  The majority of us are on the web daily for our dose of news, shopping, checking-in with friends, and of course for conducting business. Another way we can harness the Internet’s limitless potential is by leveraging it for something every computer user needs: file backups.

Market research suggest that the demand for online data storage service increases daily. To run a successful business, a computer backup is more than just helpful – your business success depends on it! 

A business (or any computer user for that matter) has lots of important data it can’t afford to lose to unforeseen occurrences (such as black/brown outs, hard disk failures, acts of God, etc.). There is nothing more frustrating than losing the important documents that you’ve spent so much time creating — especially if you’re like most users who create documents directly on the computer and don’t have the benefit of a handwritten copy.

But what if you had a tool that gave you unlimited online backups, one that  works automatically and continually in the background, backing up files whenever your computer is connected to the internet? And what if that tool lets you access your backed up files from any computer or on your smartphone or iPad with a free App? Well I just described Carbonite: your “online automatic backup with anywhere access”.

Carbonite provides true peace of mind as it takes the worry out of backing up your data by securely and AUTOMATICALLY doing it for you (PC or Mac compatible) to one of Carbonite’s highly secure, state-of-the-art data centers and makes them readily acccessible, even on the go, with FREE mobile apps iPhone, iPad, iPod Touch, Android or Blackberry.

Carbonite’s been around for a while and has safely recovered over 7 billion files that otherwise might have been lost forever! And they have provided out readers a cool deal: use offer code BLOGAD and gets two free months with purchase!

So there you have it.  Please make sure you do regular backups.  Carbonite makes it easy, fast, and hassle-free to get your backed up files back. Your business deserves it…

Internet Marketing 101

According to one report up to 30% of the US workforce are now self-employed, that is 42.6 million Americans working on their own, both online and offline. Just like any other business, an online business needs a business plan. What will you sell or provide? How will you reach consumers? What makes you different and better than the other marketers already online?

Andrew Morden, CEO of the Internet Marketing Center, an online business training service, knowing the answer to these questions is crucial. Andrew adds one more question to the list: do you have a niche?

“At a macro level, the kind of problems people are searching for are recession proof. If I’ve got spiders in my basement, it doesn’t matter that there is a recession on, I have to get those spiders removed. If, then, our businesses have tapped into that market they can get their business up and running fast. There are thousands of examples of this kind of niche marketing,” said Mr. Morden.

So, first, find your niche. Don’t just market a product, tell the consumer why your product is better, why your service is better. In essence, why they should choose you over the 500 spider exterminators already online. One of the best ways to do this, after figuring out the niche, is through search engine optimization

“Be focused on keywords. It’s very competitive and in order to stay ahead of the trends, marketers must continually update and continually be dynamic. From there, build a list,” Morden advised. “Don’t try to sell the consumer from the first second. Give value and you’ll ‘sell’ them down the road.”

Next, diversify. Don’t rely on one product and one product only because as soon as The Best Spider Repeller is on the market, the New Best Spider Repeller will be on the way.

Finally, test the message and test the market. Test keywords, test email marketing messages, test subject lines. Test, test, test. Although testing does take time in the long run the time is more than paid for by better targeting messages and a higher ROI.

“Businesses have to do their market research, They have to know what consumers are searching for in relation to what their product is. We’re very focused on niche market research. The internet gives a unique opportunity to do that,” said Morden.

Kristina Knight writes for BizReport.com

SEnuke SEO Software Review – Advantages And Disadvantages

SEnuke SEO Software Review

SEnuke SEO software is a desktop program that a great many advanced internet marketers use to improve their search engine ranking positions.

Advantages Of SEnuke SEO Software

First of all, the thought of SEnuke itself is “” must have “” in what it is trying to do for the net marketer. Simply enter a article into SEnuke, with each of your anchor text and backlink, and SEnuke will automatically make accounts at a multitude of web 2. properties, article directories, video sharing sites, bookmarking sites, and RSS feed aggregator sites (ie. Google’s blogspot, wetpaint, quidzilla, hubpages, ezinearticles, articlealley, digg, propeller, feedage, etc.), and then automatically spin your articles and post the content to all or any these web 2. properties and article directories. You may also use SEnuke’s video nuke to blast your video to a number exceeding 8 video sharing sites.

You don’t have to be worried about captcha’s when SEnuke automatically creates many of these accounts, because SEnuke will automatically figure out the captcha and come in in the appropriate box when it creates these accounts for you. This is powerful.

Here’s one other cool feature. SEnuke will automatically make a window to suit your needs gives to you the URL’s and the RSS Feed URL’s of those web 2.0 properties and articles which were just created with content. You simply take these URL’s and copy and paste them into Bookmarking SEnuke. You click Start, and all of these URL’s are usually automatically bookmarked to about 30 bookmarking sites all on autopilot.

In addition, after you are done using Bookmarking Nuke, you then open up the URL Manager, copy all the RSS Feed URL’s from each of the social networking sites, bookmarking sites, video sharing sites, and article directory site, and you insert them into RSS Nuke. RSS Nuke will automatically post all your feed URL’s from your entire sites to a summary of about 10 RSS Aggregator sites, like feedage.com for example. RSS Nuke also has a RSS Joiner feature which allows you to merge all the RSS feeds into one URL a very cool feature.

Wait, SEnuke is not done yet. SEnuke will then automatically PING using SEnuke Pinger. Your entire web 2.0 properties and URL’s will be pinged using 10 different pinging services (ie. pingomatic, etc.).

Now, you’d imagine that this really is an aweful lot of programming, which is. But, SENuke’s features and benefits is not finished yet.

Remember how I mentioned that SEnuke will automatically create these social networking sites available for you, including web 2.0 properties, bookmarking accounts, article directory and video sites accounts? As you know, most of these websites force you to verify an email they give to you before your account is activated.

SEnuke Automatic Verifying Email feature also automatically verifies all your confirmation emails from these sites. And get this, SEnuke will automatically create a Gmail, Yahoo, or Hotmail email account for you as well. Very, very cool.

Lastly, I need to discuss the final module of SEnuke SEO Software, namely, Web 2.0Profile Nuke. This can be a new feature of SEnuke.

There is a lot of SEO talk recently on the advantages of configuring profile pages and web 2.0 roperty sites and communities. As an example, foxnews has a community based site where people can setup profiles of independently and placed anchor text links. One can find hundreds and a huge selection of exploiting sites.

The catch is, the greater people spam these sites with profiles and links, the less effective they become. Even so, SEnuke now has a Web 2.0 Profile Nuke that will automatically create accounts and About Me Profiles using your links, at exceeding 450 sites. With the large number of capthca’s that are needed, you will end up necessary to pay only $7 for 1000 captcha’s in order to use this feature.

Okay, that is it for the purpose SEnuke can do for you personally…and that’s A LOT. Now for the downside.

Disadvantages Of SEnuke SEO Software

After groing through SEnuke SEO Software, the interface isn’t very user friendly. You’re constantly needing to move inside and out of windows, copying URL’s from the URL Manager, etc. Additionally, the training videos concerning how to use SEnuke are minimal, and above all, how to use SEnuke for internet marketing purposes, which is what SEnuke is planned for.

SEO Marketing Jobs: The Future for Marketing Professionals

In the age of information, the future for most marketing professionals resides in Search Engine Optimization Jobs. Up until the financial crisis and the subsequent recession most business owners were still unaware of the potential of the Internet as a marketing tool.

Although a slight shift towards internet marketing was noticeable, the need for more cost-effective and efficient promotion due to the recession has accelerated this process. However, there are still many businesses, especially smaller ones, which do not appreciate the extent of what the Internet can do for them.

Search Engine Optimization Jobs: Freelance or In-house

In-house SEO Marketing Jobs are not always easy to find, but there are plenty of them around. However, think about the difference between applying for a full time position in-house and the option of working as a freelance SEO consultant.

Many businesses prefer to outsource this kind of work for multiple reasons, including the fact that they do not understand it, is an ongoing process, and because the related costs can be written off as an advertising expense rather than an overhead. Thus, if you’re having difficulty finding SEO Marketing Jobs the alternative is to become an independent SEO consultant.

There are pros and cons for both in-house SEO jobs as well as freelance SEO consultants. With in-house SEO Marketing Jobs, your earning potential is limited and you will have to conform to the strictures of the company’s schedule, whereas in an independent SEO job your income is not capped and your schedule is your own. You have the freedom to work for many different companies and set your own hours as well as your own price.

On the other hand, as a freelancer you will not have the security of a monthly paycheck to fall back on, and until you become established as an expert you may find that you work many more hours than if you had chosen one of the in-house SEO Marketing Jobs available.

Finding Freelance SEO Marketing Jobs

There are many ways to find SEO Marketing Jobs, even for freelancers, either by visiting various online job boards , where some companies advertise for SEO consultants as they wish to outsource their work, or you can go for the off-line route and contact businesses direct to offer your services.

If you are just starting out, you will most likely find it easier to find SEO Marketing Jobs by visiting local companies in your area. In this case, you have two advantages.

Your competition is limited as many of these businesses are unaware of search engine optimization marketing and how it can increase their revenues, and many will feel more comfortable as they have met you face to face and you are from the same area.

Landing Freelance SEO Marketing Jobs

The most important thing you can do when attempting to land freelance SEO Marketing Jobs, especially with brick-and-mortar companies that have limited knowledge of the industry, is to show them what you can do for their business. A good entrepreneur will always listen to new ideas that increase revenue and reduce costs, thus increasing the profit margin.

Since this is exactly what you can provide by increasing the pool of potential customers as well as the company’s exposure, at a fraction of the cost of other more traditional media and with quantifiable results, you may find your new career as an independent a SEO consultant quickly soaring to new heights.