The Art Of Preselling

I took a little hiatus from blogging, but I have returned.  I’ve got some GREAT content to share.  We’ll start of with the art of what’s called Preselling.

What it is

Preselling  is the art of  conditioning your website visitors to be ready to click to the merchant site and buy their product (and earn you your commission.)

Easy enough right? You would think.  But you’d be surprised how many times I’ve landed at a site and all Isaw was a hard-sell. “SPAM!”, I said and left. I was looking for information, but I was bombarded and forced to buy something – no thanks.

However, when you presell your visitor, you are cultivating a relationship. When you present him with agreeable content, you will increase the likelihood that he might click your link to make a purchase.  The question then is this: How does one presell?

Like talking to a friend

The first tip is this: Write like you are talking to a friend.  Keep things sweet and simple. Too many obtions confuse people, and confused people don’t buy!  Stick with one topic and stay on target. Share a problem, and discuss how you solved it, what you did that helped.

Stay clear of the exaggerated claims.  Never begin with unbelievable statements. Big statements and promises may be OK for a merchant’s page, but not for a relationship-building, preselling page. You might tell some short funny anecdotes about your family of snorers, and ease up to the day you chanced on this anti-snoring herbal concoction.  End up relating how it ended your (or your spouse’s) lifelong, nightly noise.

And finally, write your content as if you are the person reading it. See if you:

• Answer a question people are asking
• Are writing on their level
• Provide a solution

Know this: Preselling is the secret sauce of  your  Super Affiliate recipe.  Master it, and your affiliate commissions will have you eating deliciously well…