Seeing Value

I wear glasses and sit a computer all day. Glasses have become a fact of life for me, but are warranted – without them, life would be too blurry.

So being a savvy/frugal shopper, I look for deals on things, including glasses.  Eyeglasses are expensives.  And just because you can buy cheap eyeglasses, it doesn’t mean they are cheap. So ZenniOptical.com gets my vote.  They use the latest modern materials, manufacturing and marketing systems to bring me, the average Joe, a factory direct product.  These aren’t name brand glasses, but so what? Their frames are modern and stylish and their prices are hard to beat.

Which brings me to my point. In 2012, marketers need to continue to provide value to their prospective customers. Give customers what they want.  If you know what they want, you’ve built a relationship (and what do most people want? Usually it’s a great product, with great service, and hopefully at a better price). Having these relationships not only brings in clients, but happy brand advocates, which will continue to tell your story long after the sale was consumated.  Ask yourself, would you buy your own product? Does it deliver quality and value?

If you see legitimate value in it, chances are, your prospects will too…